Careers at Sketch Dental
Paid Search Executive
Salary: £35,000
Location: Hybrid (1 day p/week in Birmingham office)
Brand: Sketch Dental
Type: Hybrid Working
Basis: Full-time
We’re looking for a Paid Search Executive with hands-on experience managing Google Search campaigns for lead generation. Experience in managing accounts with Local Business listings is preferred but not essential.
You will take ownership of campaign setup, optimisation, and reporting, driving measurable results through data-led decisions. The role involves working across multiple client accounts, with a strong focus on generating high-quality leads and maximising ROAS.
Reports to
Digital Performance Manager
Job Brief
We’re looking for a Paid Search Executive with hands-on experience managing Google Search campaigns for lead generation. Experience in managing accounts with Local Business listings is preferred but not essential.
You will take ownership of campaign setup, optimisation, and reporting, driving measurable results through data-led decisions. The role involves working across multiple client accounts, with a strong focus on generating high-quality leads and maximising ROAS.
Key Responsibilities
• Own the performance of all Google Ads (Search) campaigns, ensuring they meet lead generation and ROAS targets.
• Monitor performance metrics daily, identifying trends, opportunities, and potential risks.
• Optimise campaigns through data-driven decisions, adjusting bids, budgets, keywords, ad copy, and targeting.
• Build and manage new campaigns, including keyword research, ad copywriting, and best-practice account structuring.
• Lead on performance reporting, turning raw data into actionable insights for internal teams and client stakeholders.
• Support cross-channel efforts, collaborating with Paid Social and Creative teams to ensure full-funnel alignment.
• Manage testing plans, including A/B testing ad copy, responsive search ads, bidding strategies, and audience targeting.
• Ensure accurate tracking using GA4, GTM, and other analytics tools to optimise for verified conversions.
• Maintain platform hygiene, ensuring accounts remain on budget, error-free, and structured to best practices.
• Contribute to team discussions and planning, providing insight into search trends and opportunities.
Candidate Attributes
Essential Skills & Experience:
• Proven experience managing Google Ads Search campaigns with measurable results.
• Strong understanding of search marketing KPIs, conversion tracking, and optimisation strategies.
• Confident using Google Ads, GA4, and reporting dashboards to analyse and interpret performance, with experience setting up accurate tracking via GA4 and GTM.
• Skilled in keyword research, ad copywriting, and campaign setup to best practices.
• Comfortable managing multiple accounts simultaneously and prioritising effectively.
• Excellent written and verbal communication skills.
• Strong attention to detail, particularly in campaign setup and reporting accuracy.
• Collaborative team player with experience working alongside Paid Social, Creative, and Client Services teams.
Desirable (Bonus) Experience:
• Local lead generation experience, ideally in healthcare, dental, or aesthetics.
• Exposure to Google Display Network, Discovery campaigns, and native/content discovery platforms such as Outbrain, Taboola, or StackAdapt.
• Experience managing Performance Max or multi-channel Google Ads campaigns.
• Familiarity with cross-platform tracking, enhanced conversions, and attribution modelling.
• Experience with reporting automation tools, Agency Analytics, or BI dashboards.
• Marketing degree or equivalent professional qualification.
If you’re an ambitious paid search expert looking to take the next step in your career, we’d love to hear from you!
Benefits at Sketch:
🎧 Free Spotify Premium
🎂 Your Birthday Off
⭐ Employee of the Quarter Recognition
🏋🏼 Free Gym Membership
🏡 Hybrid Working Schedule
🏢 Multi-Location Co-Working Access
🎉 Quarterly Team Social Activities
✈️ Team Holiday
Salary & Commission Structure
About Sketch
Based in the heart of Birmingham, Sketch is a dynamic and innovative group of digital marketing agencies that specialise in helping businesses succeed online and beyond. Alongside Sketch Dental is Sketch Creative, Sketch Trades, and Mayne.
We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!