FAQs

Common questions we get

Cost, timelines, what happens after launch, and who actually does the work.

Website Design

Questions about website design

Website Design →
How long does a website take?

Most builds run 8–12 weeks from kick-off to launch. A smaller brochure site can be quicker; a large store or a site with heavy integrations takes longer. We give you a phase-by-phase timeline at the start and update it as we go.

Will I be able to edit the site myself?

Yes. We build on WordPress with an editing experience shaped around your content, and we run a handover session so your team is comfortable before we hand over the keys.

Do you write the content?

We can. Copywriting, photography and video are all produced in-house, so the content is made for the layout rather than poured into it afterwards.

What happens to our search rankings?

We map every existing URL, put redirects in place, carry over metadata and monitor Search Console after launch. Rebuilds usually improve rankings because the technical foundation improves.

Can you work with our existing brand?

Absolutely. If you have guidelines we work inside them. If they are thin, we can extend them into a proper digital design system as part of the project.

What happens after launch?

Every site comes with a post-launch warranty period, and most clients move onto a monthly maintenance plan covering updates, monitoring, backups and ongoing changes.

How much does a website cost?

It depends on the number of templates, the level of custom design and the integrations involved. We scope properly before quoting so the number you get is the number you pay.

eCommerce

Questions about eCommerce

eCommerce →
Which platform will you put us on?

We specialise in custom WordPress and WooCommerce, and we partner with other systems, including Shopify, where they are the better fit. We recommend based on your range, your team and your integrations, not on what we would rather build.

Can you migrate our existing store?

Yes. We migrate products, customers, orders and URLs, and we put redirects in place so the search visibility you have already earned carries across.

How do you handle a large product range?

Catalogue structure is designed before anything visual. Attributes, variants, filtering and search are planned around how customers narrow down, then built to stay fast as the range grows.

Will it integrate with our stock or ERP system?

Usually, yes. We scope integrations early because they shape the build. Tell us what the store needs to talk to and we will confirm what is possible before you commit.

Do you do the product photography?

We do. Photography, video and copy are produced in-house, which is why our stores tend to look consistent rather than assembled from supplier assets.

What happens after launch?

Most stores move onto a monthly plan covering updates, monitoring, backups and ongoing conversion work. A store that is never touched after launch slowly stops performing.

Branding

Questions about branding

Branding →
How long does a brand project take?

A full identity usually runs 6–8 weeks from the discovery workshop to final guidelines. Rollout across collateral runs alongside and after that, depending on how many touchpoints there are.

How many logo concepts do we see?

We produce multiple concepts and brand explorations in the first round rather than a single option, because the direction you react to tells us more than a brief ever does.

Do we own the artwork?

Yes. On completion you receive a full logo pack in every digital and print format you need, and the artwork is yours.

Can you work with our existing logo?

Often the right answer is to evolve rather than replace. We will tell you honestly whether your mark has equity worth keeping before recommending a full redesign.

What are brand guidelines for?

They are the rulebook that keeps the brand consistent: how to use the logo, which fonts to use and how, and the colours your brand is made of. It is the document you send to any supplier who touches your brand.

Can you roll the brand out for us?

Yes. Business cards, brochures, leaflets, stationery, email signatures, signage and vehicle livery. Every touchpoint the business has, digital and print.

Digital Marketing

Questions about digital marketing

Digital Marketing →
How much should we spend on ads?

It depends on your margin, your sales cycle and how competitive your terms are. We model it before you commit, and we are clear about what is management fee and what is media spend.

How quickly will we see results?

Paid channels can produce data within days and meaningful results within a month. SEO and content are slower. Expect three to six months before the curve really moves.

Do we have to sign a long contract?

Retainers work best over at least a few months because that is how long it takes to gather useful data, but we will always tell you honestly if a shorter campaign is the better call.

Who makes the creative?

We do. Photography, video, design and copy are all produced in-house, which is why our campaigns tend to look like the brand rather than like stock.

Will we get proper reporting?

Monthly, accurate and consistent, measuring progress towards your goals so you can see what actions to take next. Every account has a named manager you can actually reach.

Can you work with our internal team?

Yes. We often work alongside an in-house marketer, filling the gaps in channel expertise and production capacity rather than replacing them.

SEO

Questions about SEO

SEO →
How long before SEO works?

Technical fixes can show within weeks. Content and authority take longer: three to six months before the curve really moves, and twelve before you see what the programme is genuinely worth.

Do you guarantee rankings?

No, and neither should anyone else. We forecast realistic visibility and traffic based on the current position and the competition, and we report against that honestly.

Can you work on a site you did not build?

Yes, that is most of our SEO work. If the platform is genuinely holding you back we will say so rather than quietly billing around the problem.

Is local SEO included?

Where it matters, yes. Google Business Profile, citations, location pages and review strategy are all part of the programme for businesses that serve an area.

What about AI search and answer engines?

The same foundations are what get you cited: clear structure, genuine expertise, strong technical health and authority. We track visibility in AI answers alongside classic rankings.

We are replatforming. When should we involve you?

Before the build, not after. Migration is the single most common way sites lose hard-won visibility, and almost all of it is preventable with proper URL and redirect mapping.

AI Solutions

Questions about AI solutions

AI Solutions →
Where should we start with AI?

With the task your team complains about most. We map where the hours actually go, then rank opportunities on saved time against build effort, and we are honest about which ones are not worth doing.

Is our data safe?

We scope data handling before anything is built: what leaves your systems, where it is processed, what is retained, and who can see it. Where the answer needs to be "nothing leaves", we build for that.

What if it gets something wrong?

It will, occasionally. That is why we design human checkpoints, logging and clear boundaries in from the start, and why we prototype on real data before anything goes near production.

Will it work with the software we already use?

That is the point. We integrate with your existing systems rather than adding another tool, because tools that live outside the daily workflow stop getting opened.

How do you prove it was worth it?

We baseline the manual process for time, cost and error rate before we build, then report the same measures afterwards.

Do we need a big budget to start?

No. Most engagements begin with a single well-scoped workflow, precisely so you can see the return before committing to a programme.

Digital Design

Questions about digital design

Digital Design →
Do you handle print production?

We can manage the whole thing, from supplier selection to proofs and delivery, or hand you organised print-ready artwork if you have a printer you like using.

Can you work to our existing brand guidelines?

Yes. If they exist we work inside them; if they are thin, we can extend them as part of the project so the next agency has something to follow too.

What formats do we get?

Whatever the job needs: print-ready PDFs with correct bleeds and colour profiles, plus export sets sized for each digital placement, and editable templates where useful.

Do you do packaging?

We do, including dielines, material recommendations and how the pack reads on a shelf as well as on a product listing.

Can you shoot the photography too?

Yes. Photography and video are produced in-house, which is why our campaigns tend to look designed rather than assembled.

How quickly can you turn work around?

A single asset can be days; a full campaign is usually four to six weeks. Retained clients get priority turnaround on smaller pieces.

Content Creation

Questions about content creation

Content Creation →
Do you shoot photography and video on the same day?

Yes, and that is usually the point. One crew captures both, which keeps the look consistent and means you lose one day of disruption instead of two.

Do we need a studio, or can you shoot on site?

Either. Brand and team work is almost always better where you actually operate; cut-out and on-white product work usually wants a studio setup, which we arrange.

Who owns the finished content?

You do. Everything is handed over with full usage rights and no per-use fees, organised and named so you can still find it in a year.

Can you work to our existing brand guidelines?

Yes. Where they exist we shoot and grade to them; where they are thin we can extend them, so the look holds up next time somebody else shoots for you.

What do we actually get at the end?

Full-resolution masters plus export sets cut to the ratios each channel wants. Retouching, grading, sound and subtitles are included rather than quoted separately.

How long does it take?

A single shoot is usually two to three weeks from brief to delivery. A full campaign with film and stills runs four to six. Retained clients get priority turnaround.

Hosting & Maintenance

Questions about hosting and maintenance

Hosting & Maintenance →
Do you host WooCommerce stores?

Yes, and they sit on a different plan to brochure sites. Checkout, payments and stock get monitored in their own right, because that is where an outage actually costs you money.

Can you take over a site you did not build?

Usually, yes. We audit it first, covering stack, plugin load, backups and anything already broken, then tell you plainly what needs fixing before we take responsibility for it.

What happens if the site goes down?

Uptime is checked every minute and the alert reaches a person here, not just an inbox. Business and eCommerce plans carry a named contact and a priority response time.

Are updates included?

Yes. Core, theme and plugin updates are applied to a staging copy, tested, then released to live. That staging step is the part most maintenance plans quietly skip.

How often are backups taken?

Nightly, stored off-server, kept for 30 days. We also run restores periodically, because a backup that has never been restored is only a guess.

Can we move away later?

Yes. It is your site and your data. We hand over a full export and help the next host get it running rather than making it awkward.

Company Tools & Software

Questions about company tools and software

Company Tools & Software →
How much does custom software cost?

More than an off-the-shelf subscription and less than most people expect. The price depends on how many parts of the business it covers, so we map the process and write the specification first, then quote against that. The number you get is the number you pay.

How long does it take to build?

A first phase covering one area, quoting or scheduling for example, typically runs 12–20 weeks from kick-off. An app MVP runs 16–20 weeks to store submission. Wider systems are built in phases, with a timeline at specification stage and an update every fortnight.

Do we have to replace the software we already use?

Usually not. Most builds keep the accounts package and the payment provider exactly where they are and connect to them. We only recommend replacing something when the licence costs more than the part we would build.

Can we start small and add to it later?

Yes, and most clients do. We scope the whole picture, then build the phase that saves the most time first so it starts paying back while the rest is still being built. Later phases are quoted separately, not assumed.

Native, hybrid or web?

React Native is our preferred route because one codebase serves iOS and Android without giving up a native feel. Where a project genuinely needs fully native, we say so. Plenty of jobs turn out not to need an app at all, and we will tell you that too.

Can you build the back end as well as the front end?

Yes. Laravel and Node.js for APIs and admin systems, so the interface and everything behind it is built by one team rather than split across two suppliers.

Who owns the system once it is live?

You do. The code, the data and the hosting account are yours outright, and there is no per-seat licence that grows as you hire. If you ever want another developer to take it on, everything they need goes with it.

Will our team actually use it?

That is the part we design hardest for. We test each role with the person who does that job, run the new system alongside the old one until people trust it, and leave recorded walkthroughs so new starters are not reliant on somebody remembering.

Can you take over something already built?

Often, yes. We start with a technical and UX audit to establish what is salvageable, and we are straight with you if a rebuild is the cheaper answer.

Do you understand our industry?

Probably not as well as you do, and we will not pretend otherwise. You know your process and your customers. We know how people use software, and the mapping stage exists to get what is in your head onto paper before we build.

What happens after it goes live?

There is a warranty period covering anything not working as specified, and most clients move onto a monthly plan for hosting, backups, OS and library updates, small changes and the next set of features.