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David Thompson
Updated on Thurs 4th Aug • 3 minute read
eCommerce the Future of Retail?
Intro
Why go eCommerce?
eCommerce is at an all-time high because of lockdowns, travel bans and shop closures during 2020. This boom is not only happening for the younger generation, older generations are now turning to eCommerce to keep up with the competition and market.
The benefits of an eCommerce Site
The world is changing, and so are the ways we buy.
With the rise of technology, it's never been easier to get what you want without ever leaving the house. You can order food, clothes, books—even cars! And if you're looking for something specific, you don't have to waste any time trying to find it in a store that might not even carry it. All you have to do is pull out your phone and search for it online.
It's a great time to be an entrepreneur because there are so many ways to make money from your ideas. One such way is through eCommerce.
Search engine visibility is one of the most important things to consider when choosing a platform for your online store. More people are using computers and especially tablets/phones to shop online. Thanks to integrated SEO it is much easier for your target audience to find and locate not only your store but quickly locate exactly what product they are after. Also, due to this level of accessibility, you will have a higher checkout rate. Overall, this will result in bigger and better sales. It is also very easy for the customer to shop online. With just a few clicks they can find your online shop, choose a product and checkout, all without leaving the house.
Having an eCommerce shop is so much easier and cheaper than operating a shop on a high street or in a retail park. You don't have to worry about the scale of your shop, you can sell as little or as many items that suits you.
Another great benefit is that you can sell products online 24 hours a day, 7 days a week. It's really convenient for the customer and it partnered with a seamless delivery service will keep your customers engaged and coming back time and time again.
Overall having an eCommerce site is not only easier and cheaper but you are also more likely to get higher revenue and reach your target audience.
eCommerce throughout the Pandemic
We've seen coronavirus affect businesses big and small—and one of the main sectors that was hit hard is retail. A lot of shops have had to close due to lockdown, which means they can't get any cash flow from their physical stores. If these shops only rely on their brick-and-mortar locations, they would be out of business.
Luckily, though, many of these shops have turned to operating an eCommerce websites. Well-known stores have supplemented their businesses with an online store—and some have even done so successfully enough that they've become multi-million pound companies!
If you're looking for a new way to grow your business without having to worry about whether or not you'll get paid this week, try setting up your own eCommerce site and explore a new area for your customers to shop with you!
The future of eCommerce in 2022
The world has changed. With COVID-19 ravaging the world, we've seen our retail stores shut down, and we've had to become more resourceful in our shopping habits. But that doesn't mean that the future of retail is gone forever—it just means there's a new playing field on which to play.
Fortunately, eCommerce is here to save us! Nearly 150 million people shopped online for the first time in 2020, and the number of eCommerce buyers will only continue to rise in 2022 and beyond. With eCommerce being so popular, everyone is trying to get in on the action—which means it's only going to get more competitive over time. And with all this competition comes a greater need for companies to differentiate themselves from one another by creating a unique brand identity that stands out among the rest.
This is where we come in: We believe that having a simple online catalogue should be considered a basic requirement for any shop—and since we're here to help you build your brand from scratch (or maybe even freshen up your existing one), we want you to know that if your company wants go bigger than just an online catalogue, we've got you covered too!
Start a new or upgrade a current online store
If you're considering going eCommerce, we can help. Our team of eCommerce experts is ready to assist you with everything from online store development to marketing strategy.
We'll make sure that your company's online presence is one that customers turn to again and again.
