Building Swift Luxury Travel from the Ground Up

When Swift came to us back in 2022, they had the ambition, the vehicles, and the service mindset. What they needed was a brand and a digital presence that matched. That’s where we came in.

We supported them with everything they needed to launch in style:

Naming and Brand Identity:
We helped create a clean, elegant look that reflects the high-end experience they offer. From the logo to the colour palette, every element was designed to feel timeless and premium.

Website Design and Development:
A site that not only looks sleek but drives conversions, right from the homepage.

Photo and Video Content:
We worked closely with photographers and videographers to showcase Swift’s fleet and service in the most luxurious light.

Lead Management Support:
Helping them set up systems to manage enquiries quickly and efficiently.

Marketing Strategy:
From paid ads to SEO, social content, and Google PPC, we built a full marketing ecosystem around their brand.

Launching a luxury brand in a competitive market is no easy feat, but Swift made it look effortless. In their first year, they hit £100K in turnover, and in year two, that jumped to £190K. We’re now heading into year three, and the target is between £250K and £300K, which we’re tracking really well towards.

What made all the difference? Honestly, it was the mindset. The team at Swift understood that a great website and great service need to go hand in hand. They kept reinvesting in their digital presence, knowing it was just as important as the cars or drivers delivering the experience.

One thing we always talk about at Sketch Creative is Customer Lifetime Value (LTV). Sure, we keep an eye on Cost per Lead (CPL), but the real magic happens when a first-time customer becomes a regular.

Let me break it down:

💸 Cost per Lead: £25
🧍‍♂️ Conversion Rate: 1 in 3
📈 Cost per Customer Acquisition: £75

That’s already profitable, but with Swift’s attention to detail and top-tier service, a lot of those customers come back again and again. And when they do, those future bookings cost nothing to acquire. That’s the real ROI of great service paired with smart marketing.

This year, we helped Swift level up with some exciting new upgrades:

✨ A newly refined website – Built for performance and speed, but still super easy to navigate.

🚀 Instant quote and booking system – No back-and-forth emails, just seamless bookings in a few clicks.

📸 Fresh content – Updated photography that shows off their stunning fleet and attention to detail.

📊 Data-led decisions – We’ve been using insights from the past two years to improve bounce rate, engagement, and conversions.

And honestly, the results were instant. Within just two weeks of launching the new site, we saw a big uplift in both lead volume and lead quality. It’s so rewarding to see that kind of momentum.

“What an impact! It’s so refreshing to work with a digital agency that doesn’t overcomplicate things. Sketch is always on the ball, helping us year after year build our brand. The new website is already having a huge impact, and their ongoing content creation continues to drive results. They call it an ‘ecosystem’ and seeing how all the different elements work together is just brilliant. We’re so pleased we found the team at Sketch and can’t wait to build on our success together in the coming years.”

This partnership is such a great example of what happens when strategy meets creativity, and when a business truly commits to building a brand, not just a service. The journey so far has been incredible, but we’re only getting started.

Next stop: £300K turnover and beyond…🚀

We’d love to hear from you. Let’s have a chat and see how we can bring your vision to life.