Careers at Sketch Creative
Growth Marketing Manager
Salary:
Location: Birmingham, Brindley Place • Hybrid
Brand: Sketch Creative
Type: Hybrid Working
Basis: Full-time
Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance; from lead generation through to retention, combining campaign execution with systems optimisation.
Reports to
Head of Performance
Job Brief
Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance; from lead generation through to retention, combining campaign execution with systems optimisation.
Key Responsibilities
Paid Acquisition (Primary Focus)
Plan, build and optimise Meta Ads campaigns (lead gen, e-commerce, local service, etc.)
Manage campaign budgets and performance against CPL/CPA targets
Conduct structured A/B testing (creative, audiences, landing pages)
Monitor and improve ROAS, CTR, CPC and conversion rates
Implement and troubleshoot tracking (Meta Pixel, CAPI, GA4, GTM where required)
Produce clear, insight-driven performance reports
Build and manage automated email flows (welcome, nurture, abandoned cart, re-engagement)
Segment audiences based on behaviour and funnel stage
Optimise open rates, click rates and conversion performance
Support campaign broadcasts and promotional calendars
Maintain CRM hygiene and database health
Marketing Automation & Systems
Build and maintain automations using tools such as Zapier or Make
Connect lead forms, CRM systems, ad platforms and email tools
Identify bottlenecks in lead handling or attribution
Improve reporting pipelines and data accuracy
Support landing page optimisation and funnel improvements
Growth & Strategy Support
Contribute to testing roadmaps and scaling plans
Identify new acquisition opportunities
Support offer positioning and funnel structure improvements
Collaborate with creative and wider team to improve performance
Candidate Attributes
We’d love to meet someone with the following skills / attributes:
Key Skills Required
2–3+ years paid social experience (Meta essential)
Strong understanding of performance metrics and attribution
Experience with email platforms (ActiveCampaign, Klaviyo, Mailchimp, etc.)
Familiarity with automation tools (Zapier, Make, n8n, etc.)
Analytical mindset with commercial awareness
Benefits at Sketch:
🎵 Free Spotify Premium
🎂 Your Birthday Off
⭐ Employee of the Week Recognition
🏃 Free Gym Membership
🧑💻 Hybrid Working Schedule
🏢 Multi-Location Co-Working Access
🎉 Monthly Team Social Activities
🏖️ Team Annual Holiday
🧗♂️ Team Building Activities
👖 Relaxed Dress Code
📘 Training and Development
🕔 Flexible Working Hours
Salary & Commission Structure
About Sketch
Based in the heart of Birmingham, Sketch Creative is a dynamic and innovative digital marketing agency that specialises in helping businesses succeed online and beyond. We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!