The top section of your homepage (before a user scrolls) is prime real estate. It should instantly answer: Who you are, what you do, and how to get started. That means a bold, benefit-led headline (e.g., “Professional Bathroom Renovations in [Your Area]”), a clear subheadline, and a call-to-action (like a “Get a Quote” button) front and centre. Bonus points for trust badges, like Checkatrade, Trustpilot, or Which? accreditations.
Don’t make users dig. Lay out your core services in a grid-style layout with icons or imagery. Think: Bathrooms | Kitchens | Extensions | Plastering. Each should link to a detailed service page optimised for SEO. This structure helps Google understand your offering and helps potential clients understand your specialisms at a glance.
Social proof is everything. Include review widgets, client testimonials, and star ratings as early and often as possible. Follow up with accreditation logos and guarantees (like Gas Safe, NICEIC, warranties, or insurance). The gold standard? A case studies section with before-and-after photos, project value, and a summary of the work completed. This builds legitimacy instantly.
Your audience is scrolling on-site, in the van, or during lunch — and they’re doing it on mobile. Your website should load in under 3 seconds, be thumb-friendly, and keep content clean and snappy. Avoid sliders. Use accordion FAQs, sticky CTAs, and simplified navigation. Fast, clean sites convert better — and Google rewards them in local rankings.
Every page should guide the user to a single next step: quote, call, or contact. Use call-to-action buttons like “Get a Fast Quote,” “Book a Call,” or “Send Your Plans.” Your contact form should only ask what’s necessary — name, contact, service type, and timeframe. Integrate with email or SMS automations to follow up instantly. Speed = trust in this space.
Your website is the engine room of your digital presence. For trades and home improvement businesses, it needs to be more than just “professional-looking” — it needs to be built to convert. By following this blueprint, you’ll not only stand out from the competition but generate consistent, qualified leads that grow your business.
Book a free homepage audit with our team at Sketch Creative — we’ll show you exactly where you’re losing leads and how to fix it.
The top section of your homepage (before a user scrolls) is prime real estate. It should instantly answer: Who you are, what you do, and how to get started. That means a bold, benefit-led headline (e.g., “Professional Bathroom Renovations in [Your Area]”), a clear subheadline, and a call-to-action (like a “Get a Quote” button) front and centre. Bonus points for trust badges, like Checkatrade, Trustpilot, or Which? accreditations.
Don’t make users dig. Lay out your core services in a grid-style layout with icons or imagery. Think: Bathrooms | Kitchens | Extensions | Plastering. Each should link to a detailed service page optimised for SEO. This structure helps Google understand your offering and helps potential clients understand your specialisms at a glance.
Social proof is everything. Include review widgets, client testimonials, and star ratings as early and often as possible. Follow up with accreditation logos and guarantees (like Gas Safe, NICEIC, warranties, or insurance). The gold standard? A case studies section with before-and-after photos, project value, and a summary of the work completed. This builds legitimacy instantly.
Your audience is scrolling on-site, in the van, or during lunch — and they’re doing it on mobile. Your website should load in under 3 seconds, be thumb-friendly, and keep content clean and snappy. Avoid sliders. Use accordion FAQs, sticky CTAs, and simplified navigation. Fast, clean sites convert better — and Google rewards them in local rankings.
Every page should guide the user to a single next step: quote, call, or contact. Use call-to-action buttons like “Get a Fast Quote,” “Book a Call,” or “Send Your Plans.” Your contact form should only ask what’s necessary — name, contact, service type, and timeframe. Integrate with email or SMS automations to follow up instantly. Speed = trust in this space.
Your website is the engine room of your digital presence. For trades and home improvement businesses, it needs to be more than just “professional-looking” — it needs to be built to convert. By following this blueprint, you’ll not only stand out from the competition but generate consistent, qualified leads that grow your business.
Book a free homepage audit with our team at Sketch Creative — we’ll show you exactly where you’re losing leads and how to fix it.
