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August 6, 2022
In-House VS. Digital Marketing Agency
August 6, 2022
David Thompson
Updated on Fri 5th Aug • 5 minute read
5 Reasons why you need a Digital Marketing agency
Intro
With the advent of digital marketing and the explosion of online advertising, it’s no longer enough to rely on traditional marketing methods. Consumers are constantly changing and evolving, so businesses need to keep up with the latest trends while also figuring out how they can stand out from their competitors.
In such a competitive environment, it’s essential that you have the right people on your marketing team to ensure your success. But the industry is constantly developing, and many business owners are left scratching their heads, wondering how they can stay ahead of the curve while also managing countless marketing channels. That’s where digital marketing agencies come in.
What is a digital marketing agency?
Digital agencies are companies that specialise in online advertising campaigns and strategies. If you're looking for help with your online presence, a digital agency might be the perfect fit for you.
There are a number of different kinds of digital agencies. Often they specialise in the types of services they provide, or differ in terms of culture; the most robust and comprehensive are full-service agencies, At Sketch, we can provide expertise across the whole spectrum of digital marketing and offer consultation in all areas.
A good digital agency will give you access to high-level consultation and an advertising team with specialist skills, so it’s definitely something worth thinking about.
The fundamental function of an agency is to increase your ROI (Return on Investment) by improving your ROAS (Return on Advertising Spend). In other words, that means their job is to make sure you get more bang for your buck on the money you invest in advertising, and they’ll use all the weapons in their arsenal to make sure that happens.
5 Benefits of Hiring a Digital Marketing Agency
If you want to boost your ROAS, there’s no better way than bringing on board a digital agency.
We know that hiring an agency can be a daunting process—there are so many options out there, and it can be hard to know who to trust. But when you find the right agency for your business, the results can be incredible.
Here we’ve outlined the 5 core benefits you’ll be able to capitalise on when you hire a digital marketing agency.
1. Enjoy the benefits of expert insight
When it comes to advertising, knowledge is power, and with a digital marketing agency you’ll be working alongside the best in the business. Their team is full of experienced specialists, selected from a wide range of specific functionalities (such as lead generation or marketing automation) because they have a deep understanding of what they do, and they know how to turn their skills into revenue.
Put simply, a digital marketing agency has the team and the expertise to do what a freelancer can’t. In hiring one agency, you’ll gain access to experienced copywriters, specialist designers, professionals with all the social media platforms, expert strategists, master web developers and more. It’s like hiring the A-Team to do your neighbourhood watch – they are tried, tested and trusted personnel in their field.
What’s more, when you hire a digital marketing agency you get objective analysis of your current marketing efforts. Maybe you’ve been running a campaign for years, something you wrote in a fury of inspiration, and you feel attached to it. But the fact is, digital marketing is a results-focused industry, and if the campaign isn’t generating optimal results, there’s room for improvement. A digital agency’s specialist team guarantees you’re getting the best results across all of your advertising efforts.
2. Get a fully-fledged SMART marketing plan
Employing the services of a digital marketing agency means more than just buying a ‘how-to-do marketing’ textbook. They’re not selling any one-size-fits-all magical marketing methods. Rather, you’ll acquire the services of a team who will help you create, execute and monitor digital marketing strategies tailored to your unique business goals.
A full-service digital marketing agency takes the time to get to know you – and your customers – so their strategists can understand exactly what needs to happen in order to achieve your business objectives. They assist you in putting together a personalised, comprehensive marketing plan which leans into SMART advertising techniques. This means that your glorious new marketing campaigns will be:
Specific
Measurable
Achievable
Relevant
Timely
You know the old adage, “throw enough mud and some will stick”? Online strategists don’t. They conduct expert research to ensure none of your advertising is done randomly; instead, their digital marketing strategy will be hyper-focused on you, your business, your customers and your goals.
You’ll also have the benefit of being able to pick and choose exactly which specific services you want to utilise. For instance, perhaps you’re happy to manage your social media marketing in-house, but you’d like agency partnership specifically with SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising. A full-service agency gives you that selectivity, with access to all areas of online marketing.
3. Reap the rewards of top-quality content
“Content is king”. It’s become something of a trendy statement in online marketing, and with good reason. Quality content is what sets your business apart from your competitors. It’s your chance to let your brand personality shine, increase your exposure, build your profile within the industry space, and establish yourself as a thought leader worth listening to.
Done correctly, good content forges a connection between your brand and your customers and, for a business, that’s a golden ticket. You can potentially turn a one-time interested shopper into a lifelong, passionate customer.
But it’s not easy. Bad content has the same effect as stale milk; users can smell it a mile off and it’s a major turn-off. Quality content, the type that will make a lasting impression, needs to be creative and original. It has to be well-executed and perfectly-timed, user-specific and relevant. Your content must be useful and interesting, whilst at the same time boost your brand, and on top of all this, it has to be regular.
The pressures of pumping out a line of consistently good content can be difficult to keep up with, especially when you have other business concerns to take care of. When you hire a digital marketing agency, they’ll put a specialist content marketing team on the case. Their writers, designers and strategists are experienced at producing top-quality content to make sure your company is the first name that pops into your ideal customer’s brain.
4. Stay across updates in a changing industry
If you’ve spent any time attempting to learn the ins and outs of digital marketing, you’ll know that it can be confusing. So much jargon, and with ever-more-complicated updates… it can be baffling. Marketing trends are constantly changing and the chances are you don’t have the time (or patience!) to stay across it all.
And the good news is, with an agency, you don’t have to. It’s their job to stay on top of each and every development in the digital marketing universe, making sure that all of your strategies are up to date, and your campaigns are utilising the newest solutions.
Their dedicated specialists will keep across the industry news, trends and evolutions in their specific field and relay any information you might need in clear and simple terms. Every service area follows different trends, and it’s the daily business of a digital agency to stay across all of it, meaning you don’t have to.
Moreover, a (good) agency not only stays up to date with the latest in digital marketing but actually participates in the evolution of the industry, growing alongside it. The benefits of partnering with an industry-leading agency can be tremendous, as they’re helping to sculpt the online advertising world of tomorrow. Getting in on the act will arm your business with the best possible chance of success.
5. Target your marketing at the ideal buyer
When a company decides to take on digital marketing by themselves, owing to time and resource constraints, they’ll probably be limited to operating at foundational levels in online advertising terms. For example, if you wanted to run a Google PPC campaign without agency help, more than likely you’d pay for the ad space and then leave things there.
With an agency’s assistance, you can take things one big step further. A digital marketing team will use their expertise to target ads with laser-precision on your ideal customers. And of course, because they work so collaboratively with you, they’ll know exactly which types of users to target! The technicalities of running highly targeted ads can be a little dry, but the benefits are potentially a game-changer for your business.
Think of it in terms of footfall. If you run your online advertising alone, you’re putting a nice sign up in the shop window and essentially hoping that the right people walk past and see it. Some will, but many won’t; however, by using a digital marketing agency, you’re stationing a traffic warden at either end of the street, briefed on the ideal customers, and directing exactly those types of people to walk past the shopfront. That’s the kind of hyper-focused power your ads will have when targeted by a digital marketing agency.
Find Out More About Digital Marketing
We're Sketch Creative, and we're here to help you create the perfect marketing for your business.
Based in Birmingham, we've been marketing brands since 2016. We work with all kinds of businesses—large and small, new and established—to help them develop their digital marketing presence, whether that's through social media, paid ads or organic reach, we've got you covered!
Check out our services page to see how we can bring a spark to your digital marketing.
