Building a Digital Home for D5 Construction
June 27, 2025
SJ Brands
Turning a Pre-Loved Fashion Reseller into a Luxury eCommerce Brand
SJ Brands
Turning a Pre-Loved Fashion Reseller into a Luxury eCommerce Brand
SJ Brands
A Shopify Store Built for Growth for SJ Brands
Project Summary
SJ Brands is a UK-based designer reseller founded by Sonny and his dad Darren in 2018. Known for sourcing new and pre-loved luxury pieces, they built a loyal following through Instagram and WhatsApp. But with growing demand and limited systems, they needed a proper digital home.
SJ Brands reached out to us to help them create a sleek, scalable online store that could match the prestige of their product range and keep up with the pace of their day-to-day operations. From mobile-first shopping to streamlined logistics, the goal was to build a fully bespoke eCommerce experience that felt effortless on the outside and powerful behind the scenes.
Deliverables
Website Design, Website Development
Duration
12 Weeks
Industry
Fashion
Luxury Meets Usability
Looks Great, Works Even Better
The new SJ Brands site is a fully bespoke Shopify build designed to make shopping feel effortless. Since most of their customers browse on mobile, we focused on creating an experience that’s fluid, fast and intuitive at every step. Clean collection pages, bold product photography and a refined search and filter system make it simple to shop without overcomplicating the journey. It’s luxury, made practical.
Built to Scale
Features That Grow With the Brand
This project wasn’t just about designing something beautiful. It was about building the foundations for growth. A custom “Sell to Us” form makes it easy for customers to submit their pieces for resale. Smart enquiry forms and automated email notifications keep the team responsive and organised. Royal Mail shipping integration now handles fulfilment seamlessly, while Klarna opens up flexible payment options. The store is also connected to Facebook and Instagram Shops to power future campaigns, with Trustpilot reviews and a currency converter in place to support international shoppers. Every feature was chosen to make the brand stronger - giving SJ Brands the systems they need to keep growing while delivering the elevated service their customers expect.
SJ Brands
A Shopify Store Built for Growth for SJ Brands
Project Summary
SJ Brands is a UK-based designer reseller founded by Sonny and his dad Darren in 2018. Known for sourcing new and pre-loved luxury pieces, they built a loyal following through Instagram and WhatsApp. But with growing demand and limited systems, they needed a proper digital home.
SJ Brands reached out to us to help them create a sleek, scalable online store that could match the prestige of their product range and keep up with the pace of their day-to-day operations. From mobile-first shopping to streamlined logistics, the goal was to build a fully bespoke eCommerce experience that felt effortless on the outside and powerful behind the scenes.
Deliverables
Website Design, Website Development
Client
SJ Brands
Industry
Fashion
Duration
12 Weeks
Luxury Meets Usability
Looks Great, Works Even Better
The new SJ Brands site is a fully bespoke Shopify build designed to make shopping feel effortless. Since most of their customers browse on mobile, we focused on creating an experience that’s fluid, fast and intuitive at every step. Clean collection pages, bold product photography and a refined search and filter system make it simple to shop without overcomplicating the journey. It’s luxury, made practical.
Built to Scale
Features That Grow With the Brand
This project wasn’t just about designing something beautiful. It was about building the foundations for growth. A custom “Sell to Us” form makes it easy for customers to submit their pieces for resale. Smart enquiry forms and automated email notifications keep the team responsive and organised. Royal Mail shipping integration now handles fulfilment seamlessly, while Klarna opens up flexible payment options. The store is also connected to Facebook and Instagram Shops to power future campaigns, with Trustpilot reviews and a currency converter in place to support international shoppers. Every feature was chosen to make the brand stronger - giving SJ Brands the systems they need to keep growing while delivering the elevated service their customers expect.
